Wednesday, December 8, 2010

12/2/10 White Stag

When driving on I-5 passing downtown Portland, one can not help but see the large neon sign of the deer. It is an historic piece of Portland and has been the subject of much controversy lately. It currently reads "Portland Oregon." It used to say "Made in Oregon" because the Made in Oregon store owned the building and had its shop there. Before "Made in Oregon," it read "White Stag" after the White Stag Clothing Company that resided in the building, and before that it read "White Satin" for the sugar company that occupied the space. The University of Oregon bought the building it is on and wanted to change it to "University of Oregon." There was an uproar and they compromised and changed it to something more neutral instead. The one thing I especially love about the sign is that during the Holidays, the stag/deer is given a red nose and becomes Rudolph. Just a little light change on this large sign shows the celebration of Christmas. Religious and non-religious people who celebrate Christmas can all enjoy Rudolph.

I am thankful for the Portland Oregon neon sign with Rudolph.

kk

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